The seller-buyer relationship is fascinating

Posted January 10,2023 by Valeria Gomez

Nowadays, many companies need to generate engagement with their customers. It is not only about just selling a product. Currently, customers seek to identify with the brand philosophy. Notably, effective communication with the target audience is essential for this connection. Indeed, is essential to give proper communication to the buyers and how it is delivered and perceived by them. This statement generates fascination for me, as I have experienced the feeling of some brands reading my mind. It is primarily due to the inclination and connection I feel toward them. This emotional bond with them is what triggered my purchase decision. The relationship and the proximity of my values, personality traits, ideals, and beliefs with the brand essence, triggers my decision to acquire a product, and I would think of a large part of the consumers in the world.

In my personal experience as a fashion brand owner, I have realized the importance of having good and friendly communication with customers. This can enhance the buyer-seller relationship and generate brand loyalty and a positive brand image.

The Benefits of Implementing Virtual Reality in Business

updated on January 17,2023 by Valeria Gomez

Enhance your customer's journey and experience with Virtual Reality. It will enable your customers to use and see your product in the real-world experience. This helps them try and test the product before buying it. This will enhance their alliance with your company and mission, resulting in a successful and longer vendor-customer relationship.

VR is becoming increasingly popular in the marketing space. It has proven to be an effective way to engage an audience. It allows businesses to relay their advertising and marketing messages in a more powerful and lasting way than the traditional way. It offers more creativity and flexibility and allows the audience to hear and see what the businesses want them to. VR is a new technology tool that apparel companies use to communicate and engage their audience. The audience can see themselves wearing the clothes and items they consider buying. VR provides valuable data and insights that can be used to refine further and improve movements and ad experiences. High fashion companies are also using Virtual Reality to launch fashion shows while their audience is just sitting at home, so it reaches more audiences because a traditional fashion show takes place in a space with limited capacity for people to attend. VR is a great way to reach a wider audience, as it is easily shareable and can be accessed with various devices. The problem that many companies are facing when using VR is the fact that it is still expensive to use and it has not been fully integrated into the customer's minds especially older generations such as baby boomers and generation x that lean toward their traditional shopping and the type of marketing they have experience primarily in their life.

Why should we implement VR in our businesses?

Customers are looking for innovative brands. I have worked for the past two years in a clothing brand called Medousza. I do not just want to sell a product, but I want to sell a unique experience and feeling. Our future goals would be to make our posts more interactive with the customers. VR can help my design team a lot in terms of designing apparel aligned with my vision and industry trends. My research on this suggests that implementing VR in the videos that implementing VR in the videos and imagery we post in our channels would improve the customer's connection with us and help us convey our message better.

Importance of Micro-Elements in communication

The micro-elements are all those features that help to develop an engaging message that resonates with our customers. Music, visuals, and letter format are some elements used to create messages. Their unique properties aim to create powerful and impactful messages. Marketers, by understanding these elements better, would be able to create more effective targeted campaigns that would help them reach their desired audience.

Growing up in my business was not easy.

Medousza has been in the market for around two years. However, it wasn't as well-known as it is now in my country's market. This was due to not having a clear idea of what we wanted it to be. It was the first time starting a project of my own. Although I had been working with different brands, it was the first time I created a brand on my own.

Indeed, we needed to sit down one year after starting this project to focus our ideas better and create a marketing plan. The ideas were there, but there was no coordination or thread to tie them together. After sitting down and finally getting a better understanding of our focus, we realized the importance of the micro-elements in our brand. These features are essential to creating powerful messages and more effective targeted campaigns to reach our desired audience. Nowadays, the brand is doing much better; we finally have the feeling that the brand is going the right way. Since we already have a clear vision, our communication is much more effective. Understanding the importance of the features has helped us increase our engagement.

Analyzing the micro-elements in any advertisement you are looking to launch is essential for its effectiveness. It doesn't matter if it's static imagery or video.

Posted on January 23,2023 by Valeria Gomez

The influence of persuasion in marketing

Posted: January 31,2023 by Valeria Gomez

Creating a persuasive message is essential for connecting more deeply with your customer and is vital for gaining their trust and loyalty. By understanding our target audience, marketers can create more engaging campaigns that result in higher sales. Companies use persuasion in marketing to persuade customers to purchase their products based on feelings and not facts. It is also about making them feel like they are making a great choice by buying what the company offers. This is why many companies use celebrities to promote their brand and offerings. Overall, creating a persuasive message in marketing requires insights into the target audience and a clear understanding of them. Besides, it would help to develop and craft customized content that enables marketers to connect with their audience deeper and establish trust.

In creating my brand's marketing strategy, I took a data-driven approach by researching my customer's preferences extensively. By understanding how my target audience thinks and acts. I could create tailored messages that respond to their needs and desires —tailoring this message enhanced the chance of successful sales of my brand. I wanted to make sure that my marketing campaigns and messages resonate with what the customer is looking for. I want to feel they are making the right choice buying from me.

My experience in creating my marketing video

Posted on February 7,2023 by Valeria Gomez

"It is important to create a video with a powerful connection with target audience, to deliver an effective message."

• In creating my video, choosing a theme that most resonated with my audience was essential.

• Understanding the needs and interests of the audience I wanted to reach was crucial because I wanted my video advertisement to be tailored to what my target market wanted to see. In addition, I want to create a lasting successful impression.

• Once I clearly understood my audience, I could define how I wanted my message delivered to them.

• Selecting the communication elements that fit my intended message and my target audience was challenging. Still, with some analysis, I chose the formats that best shaped the message I wanted to deliver.

In creating an engaging video, it's essential to understand the importance of these elements truly. Before, I needed to analyze which pieces fit best with the intended message. This lack of understanding of how the elements worked resulted in low engagement and bad outcomes. Now I understand it is not just adding whatever music or animation to your videos, but it is about deeply understanding which best fits the intended message. For example, I learned that telling the right story dramatically increased the engagement of my audience and resulted in more sales. Of course, the communication elements are very extended. Still, as soon as your domain them, you will be able to understand better the communication process and improve the effectiveness of your videos.

In creating my video, I learned the importance of defining the target audience. In addition, the formats play an important role. It is essential to have compelling visuals, engaging sound, and storytelling as a powerful call to action. This way, the video would be more eye-catching and would have more engagement. Watching a lot of successful video marketing campaigns from companies in my industry with similar target audiences also helped me shape my vision and goals for my video content.

By understanding your brand image and personality, you can tailor video content that engages more effectively with your target audience.

Simple Tips for creating engaging videos: A lesson I learned from my own.

Posted on February 14, 2023 by Valeria Gomez

In my personal experience in the creation of engaging videos. There are some TIPS it is important to take into account.

• Plan in advance: Create a narrative or storyboard for your video that aligns with the message you want to convey to the customer.

• Keep it short: Keep your film brief because people usually have short attention spans.

• Use high-quality tools: Implement high- quality tools to produce professional videos and audio.

• Lighting: Good lighting makes a difference in the quality of your video.

• Add various elements: Text motion, visual effects, and colors help create a more attractive and engaging video.

• Edit carefully: It is important to ensure all the elements work harmonically.

• Test and improve your video: It is vital to make sure the video have all the adjustments, this would enhance its preformance.

Marketing and importance of social responsibility

Businesses have changed considerably over time. Nowadays, business is performed differently due to the changes in today's reality. Indeed, some factors have played an essential role in this marketing transition in today's world: globalization, technology, and social responsibility. One of the essential realities for me is social responsibility. Besides, all these businesses want to position themselves. However, this is a challenging task as today there is much competition. Therefore, setting a unique and different essence that highlights your business from the others is essential. Moreover, people nowadays are interested in companies contributing positively to social and environmental matters. In my professional experience, I have found some obstacles when launching a product. First, the product had good acceptance in the market. However, its marketing needed more structure. There was no story to tell, and people always questioned the essence of this brand. So, I needed to set a marketing plan, and I noticed the mistake in the early stage of the brand and could make the arrangements needed. I'm working on the current reality and considering the importance of addressing social matters such as environmental and social impact in my country. It is not only about selling a product is searching for a way to contribute much deeper to society.

Posted on January 10, 2023

Brand: Buyer persona

Posted on January 17, 2023

Do you have a superior and good product? Your business can only succeed if you have a defined ideal customer profile and buyer persona.

Defining who you want to sell to and what the characteristics of that person are is very vital to the success of your business. A buyer persona is crucial to your business because it helps you better understand the wishes and demands of your target market. Every business needs to have a defined target market and buyer persona to go after and then tailor and customize their marketing and advertising campaigns based on that. Marketing and advertising in today’s day and age can be very costly and time-consuming. You have to know who to target your ads. Otherwise, you will be spending a lot of money on people who would never be interested in your offer. When I first launched my clothing brand Medousza , I spent hours doing market research and identifying who I wanted to sell to and who could resonate most with my clothes and my brand.

Medousza

The importance of market share in businesses

Posted on January 23, 2023